Solving problems through design.
I create user-centred digital experiences that simplify complexity and turn challenges into intuitive solutions.
🎨 UI Design - Crafting clarity through visuals
👉 UI, to me, is where visual craft meets functional clarity.
I enjoy the balance between precision, creativity, and expression - but always with purpose.
For me, great UI isn't just about making something look "good". It's about creating interfaces that feel right instantly, that feel familiar and where users naturally know where to look and what to do. I pay close attention to the details that often go unnoticed or are easily overlooked, like spacing, alignment, and visual hierarchy, as these are the elements that quietly guide the experience.
What I love doing is taking a design through rounds of refinement - tweaking, adjusting, and perfecting, until the solution not only looks polished, but clearly communicates the problem it's solving.
🧩 UX Design - Designing with empathy and logic
👉 UX, to me, is about turning complexity into clarity through empathy and structure.
UX is where I step into the user’s world. I enjoy breaking down complex problems into simple and manageable steps. By approaching challenges with an empathetic mindset, I can understand not just what users are doing, but why they're doing it.
Before jumping straight into a design file, I like to map things out logically. By questioning assumptions, exploring different paths, and identifying potential friction points early, this helps create experiences that feel intuitive and considered.
The most rewarding part is seeing a new or redesigned experience genuinely make things easier for people - when something just works. Even after this point, I'm always thinking ahead to how it could be improved further in the future.
🖥️ Experience
👨💻 Care ADHD
Senior UI/UX Designer (2025 - Present)
Content coming soon.. 👀
Creative Lead, Critical Thinking, Project Management, Web Design, UX Design, UI Design, Wireframes, Prototypes, Creative Problem Solving, User Research, Interviews, Multi-functional Collaboration
👨💻 Norsk Global
Digital Product Designer (2024 - 2025)
During my time at Norsk Global, I progressed into the role of Digital Product Designer, where I led the design of both internal and external platforms used globally. I was responsible for driving end-to-end product design, ensuring consistency, scalability, and alignment across the organisation’s digital ecosystem.
My responsibilities included:
- Leading the full design lifecycle, from ideation through to deployment, for large-scale global platforms
- Managing design timelines, resources, and cross-functional collaboration across teams
- Facilitating and leading design sprints to drive product innovation and problem-solving
- Establishing and embedding scalable design processes, including documentation and workflow tracking
- Overseeing the design direction across multiple platforms to ensure a cohesive user experience
- Building strong working relationships with stakeholders, developers, and product teams
Creative Leadership, Critical Thinking, Project Management, Web Design, UX Design, UI Design, Wireframing, Prototyping, User Research, Interviews, Cross-functional Collaboration
Digital Marketing & SEO Specialist (2022 - 2024)
In this role, I expanded my responsibilities to take ownership of key design initiatives across Norsk Global’s digital platforms, becoming a central figure in shaping the company’s design direction and user experience strategy.
My responsibilities included:
- Leading the redesign and global launch of the Norsk Global website
- Defining and implementing digital branding guidelines, including the creation of a core design system
- Driving design collaboration across cross-functional teams on global platform initiatives
- Designing and implementing an internal digital system to improve connectivity across the organisation
- Leading the design and redesign of multiple internal and external platforms used globally
- Collaborating closely with developers and the Senior Applications Architect to ensure seamless end-to-end delivery
- Conducting user interviews and research to inform design decisions and improve user experience
This work directly contributed to my promotion to Digital Product Designer.
Creative Leadership, Critical Thinking, Web Design, UX Design, UI Design, Wireframing, Prototyping, User Research, Interviews, Cross-functional Collaboration
Digital Media Designer (2020 - 2022)
I began my journey at Norsk Global as a Digital Media Designer, where I was responsible for delivering the end-to-end redesign and rebrand of the company’s website.
My responsibilities included:
- Leading ideation and concept development for the website redesign
- Creating user flows and wireframes to define user journeys and interactions
- Designing low- and high-fidelity UI mockups to establish the visual direction
- Supporting the marketing team across multiple projects to meet key deadlines
- Participating in design critiques and iterating based on feedback, research, and performance metrics
My contributions in this role led to a promotion to Digital Marketing & SEO Specialist.
Creative Leadership, Web Design, UX Design, UI Design, Wireframing, Prototyping, Creative Problem Solving
👨💻 Freelance
User Interface Designer (2016 - 2020)
Where: Energy Save Solutions | Web Design | 2016/2018
Where: RACS Group | Web Design | 2019/2020
Where: British Scurry and Trials Driving (BSTD) | Web Design | 2016/2025
Additional: UI/UX Consultation | Multiple Companies | 2016/2020
👨💻 Freelance
iOS App Designer (2016 - 2017)
RACS Group | iOS App Design | 2016/2017
👨💻 RACS Marketing
Digital Designer & Junior App Designer (2015 - 2016)
Junior App Designer - 2016
As a Junior App Designer, I played a key role in designing the company’s first iOS application, supporting an existing in-house product and expanding its digital offering.
My responsibilities included:
- Planning and defining the core user experience and interaction flows
- Producing detailed wireframes covering all user touchpoints
- Designing the UI to align with brand identity and visual standards
- Collaborating across teams to ensure alignment on functionality and content
- Contributing to content creation and overall product direction
Digital Designer - 2015
In this role, I was responsible for redesigning the company website with a focus on scalability and consistency across digital platforms.
My responsibilities included:
- Defining the user experience and overall site structure
- Creating wireframes to map user journeys and interactions
- Applying and maintaining brand identity across the digital experience
- Collaborating with cross-functional teams to deliver content and functionality
Junior App Designer - 2016
Creative Leadership, iOS Design, UI Design, UX Design, Creative Problem Solving, Cross-functional Collaboration
Digital Designer - 2015
UI Design, UX Design, Web Design, Creative Problem Solving, Cross-functional Collaboration